Germanna - Social Media Marketing Course

Description

New Course - Mkt 284 – Social Media Marketing
Registration now open for Fall 2019 – Online

Learn how to grow your business by developing your own social media marketing plan!

This three credit hour course surveys the use of social networks and online communities such as blogs, wikis, virtual events that allow companies to expand their interaction with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to improve interaction with customers online.

• Designed to help create powerful social media programs to help brands and businesses grow!
• Class members will each select a business and create a complete, integrated social media marketing campaign for it over the rest of the semester.
• In this class you will learn now to:
  • Set meaningful goals and create competitive “listening posts”
  • Understand the distinct business levers for Facebook, Twitter, YouTube, LinkedIn, Instagram and others                       
  • Identify your target audience and develop placement and creative strategies for each platform
  • Develop meaningful content and plans for your target and platform(s)
  • Learn how to track results and adjust based on data
• Course details:
  • Credit hours: 3; online course
  • Course description: FA19 Mkt 284 W01 Social Media Marketing (#41250)
  • Dates:  9/11 – 12/16/19;  Register at https://www.germanna.edu/admissions/register/
• Perfect for those:
  • Students of business/marketing looking for curriculum/career expansion
  • People looking to grow via social media:
    • Business owners
    • Realtors
    • Clubs/groups looking to expand