Trailblazer Series: Understanding Web Analytics

Description

Due to popularity, we are holding a second seminar!

The Free Lance Star invites you to their seminar, Friday, July 27, 8:30 ? 10:30a.m., at the Chamber office.
 
Understanding Web Analytics
 
How does your Web traffic measure up?
 
If you?ve got a Web site for your business, you probably know that you can get statistics on site traffic. But do you really know what those numbers mean?
 
Web analytics programs are a rat?s nest of unfamiliar terms and strange graphs, and even the technically astute among us can be perplexed by them. But, properly tamed, Web analytics can give you a much clearer picture of whether your digital investment is meeting your goals.
 
Chris Muldrow, chief digital officer at The Free Lance-Star Publishing Co., will explain in laymen?s terms how Web analytics programs operate, what kind of information they can and can?t gather, and what you can learn from your own analytics data.
 
We?ll also talk about overall Web traffic trends that the Fredericksburg.com team is seeing in their own analytics data.
 
You don?t need to be a geek to sign up?this session is for anyone interested in digital marketing for your business.
 
Schedule for July 27 at the Fredericksburg Regional Chamber of Commerce
8:30 Coffee and registration
8:45 Sessions begins
10:15 Q&A
 
Please call 540-373-9400 or andrew@fredericksburgchamber.org to register for this FREE seminar!