Part-Time Social Media Marketing Coordinator

Company Description

Fredericksburg Main Street is a 501(c)(3) nonprofit organization established in 2013 to revitalize and enrich the historic downtown of Fredericksburg, Virginia. As a nationally accredited program by Main Street America and Virginia Main Street, we're dedicated to building a vibrant community and driving economic growth. Fredericksburg Main Street is the nonprofit behind 40+ annual Downtown events, including favorites like First Friday Sip & Strolls, Treats on the Streets, and the signature A Downtown Affair seven-course al fresco dinner party. Through strategic marketing, public space enhancements, business engagement initiatives, and community events, Fredericksburg Main Street creates a thriving and welcoming environment for residents and visitors while preserving the district’s heritage and embracing future opportunities.

We’re looking for an outgoing self-starter who enjoys storytelling, content creation, and actively engaging with the community.

If you’re looking to hone your digital communication and content development skills while making a lasting impact on our historic downtown - all while maintaining flexibility for your other interests and priorities - keep reading!

Role Description

Content Strategy & Management

• Develop and manage a monthly content calendar across social media platforms (Instagram, Facebook, TikTok, Threads)
• Plan content aligned with events, promotions, and organizational priorities
• Ensure consistent brand voice and messaging across all channels

Content Creation

• Film, edit, and publish short-form video and photo content
• Capture content at downtown events, businesses, and activations
• Write engaging captions and incorporate trends where appropriate

Email & Text Marketing

• Create and send a biweekly email newsletter
• Develop and manage text message marketing campaigns
• Track performance and optimize content based on engagement

Website Content

• Update website content, including event pages, blog posts, and landing pages
• Ensure accuracy of event listings and promotional information

Analytics & Reporting

• Monitor social media and email performance metrics
• Provide insights and recommendations to improve engagement and reach

Qualifications

• Experience managing social media accounts for a business or organization
• Strong skills in content creation (video editing, photography, caption writing)
• Familiarity with platforms like Instagram, Facebook, TikTok, and email marketing tools
• Highly organized with the ability to manage multiple projects
• Comfortable working independently and meeting deadlines
• Availability to attend and capture content during occasional evenings and weekends

Preferred Skills (Not Required)

• Experience with Canva, Adobe Creative Suite, or similar tools
• Basic website editing experience (WordPress)
• Knowledge of social media trends and analytics tools
• Knowledge of Buffer or similar social media scheduling tools

What Success Looks Like in This Role

• Consistent, high-quality content that reflects the energy of downtown
• Increased engagement and reach across social media platforms
• Well-executed email campaigns with strong open and click rates
• Timely and accurate website updates
• Strong visual storytelling that encourages people to visit and explore downtown

Pay: $15.00 - $18.00 per hour

Benefits:

• Flexible schedule
• Paid time off

Work Location: In person