Part-Time Social Media Marketing Coordinator
Company Description
Fredericksburg Main Street is a 501(c)(3) nonprofit organization established in 2013 to revitalize and enrich the historic downtown of Fredericksburg, Virginia. As a nationally accredited program by Main Street America and Virginia Main Street, we're dedicated to building a vibrant community and driving economic growth. Fredericksburg Main Street is the nonprofit behind 40+ annual Downtown events, including favorites like First Friday Sip & Strolls, Treats on the Streets, and the signature A Downtown Affair seven-course al fresco dinner party. Through strategic marketing, public space enhancements, business engagement initiatives, and community events, Fredericksburg Main Street creates a thriving and welcoming environment for residents and visitors while preserving the district’s heritage and embracing future opportunities.
We’re looking for an outgoing self-starter who enjoys storytelling, content creation, and actively engaging with the community.
If you’re looking to hone your digital communication and content development skills while making a lasting impact on our historic downtown - all while maintaining flexibility for your other interests and priorities - keep reading!
Role Description
Content Strategy & Management
- Develop and manage a monthly content calendar across social media platforms (Instagram, Facebook, TikTok, Threads)
- Plan content aligned with events, promotions, and organizational priorities
- Ensure consistent brand voice and messaging across all channels
Content Creation
- Film, edit, and publish short-form video and photo content
- Capture content at downtown events, businesses, and activations
- Write engaging captions and incorporate trends where appropriate
Email & Text Marketing
- Create and send a biweekly email newsletter
- Develop and manage text message marketing campaigns
- Track performance and optimize content based on engagement
Website Content
- Update website content, including event pages, blog posts, and landing pages
- Ensure accuracy of event listings and promotional information
Analytics & Reporting
- Monitor social media and email performance metrics
- Provide insights and recommendations to improve engagement and reach
Qualifications
- Experience managing social media accounts for a business or organization
- Strong skills in content creation (video editing, photography, caption writing)
- Familiarity with platforms like Instagram, Facebook, TikTok, and email marketing tools
- Highly organized with the ability to manage multiple projects
- Comfortable working independently and meeting deadlines
- Availability to attend and capture content during occasional evenings and weekends
Preferred Skills (Not Required)
- Experience with Canva, Adobe Creative Suite, or similar tools
- Basic website editing experience (WordPress)
- Knowledge of social media trends and analytics tools
- Knowledge of Buffer or similar social media scheduling tools
What Success Looks Like in This Role
- Consistent, high-quality content that reflects the energy of downtown
- Increased engagement and reach across social media platforms
- Well-executed email campaigns with strong open and click rates
- Timely and accurate website updates
- Strong visual storytelling that encourages people to visit and explore downtown
Pay: $15.00 - $18.00 per hour
Benefits:
- Flexible schedule
- Paid time off
Work Location: In person

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