Understanding Customer Value Journey

Description

LEARN... - How to transform your target audience from strangers to raving fans - How to Improve Customer Experience - Discover Where Your Audience Is Dropping Off and How to Re-Engage TOPIC: UNDERSTANDING CUSTOMER VALUE JOURNEY People aren’t born aware of Apple, Starbucks, or Disney, so how do they do it? Getting noticed by potential customers who aren’t aware of you is no easy task. The Customer Value Journey allows you to stand out among the crowd as it gives you a step-by-step process for attracting, converting, and keeping your best customers. As a business owner, your goal is to help customers move along this journey faster. That’s why you can’t use just one tactic or an ongoing series of unfocused marketing campaigns. You need a plan that addresses every stage of the Journey. And you need to think in terms of optimizing that journey. SPEAKER: GREYSON SCHWING Greyson Schwing is the Chief Technology Officer and Operations Manager for More Prospects Now. He is primarily responsible for all the technical aspects. He attended Old Dominion University in Virginia and studied Computer Science. Greyson lives in the New Haven, CT area, expanding MPN’s presence. Living with his wife of 21 years, his 2 teenage children, and their two dogs and two cats, Greyson enjoys watching international futbol, reading fantasy books and playing video games. DETAILS... Tuesday August 4th from 11:45 to 1pm at Websites for Anything Facebook Page THE BOSS SERIES... The Business Owner Success Series (BOSS) is designed specifically to provide Fredericksburg area small businesses with practical, actionable advice. We bring in experts to share guidelines, tips, and answer specific questions to help us improve ourselves and grow our businesses. Meetings are held on the 1st and 3rd Tuesday at lunchtime.