GovCon 101: Marketing to the Government
Date and Time
Tuesday Aug 15, 2023
12:00 PM - 1:00 PM EDT
Location
virtual
Fees/Admission
cost is free but pre-registration is required
Contact Information
540.654.1383
Send Email
Description
The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for small business. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to government. This presentation will help you prepare your firm to get noticed by government and prime buyers by developing a proper marketing plan and strategy. Key Takeaways: • Steps to take to be where you can be found by buyers • Preparing a winning capability statement • Organize your website, business cards and marketing materials • Prepare a marketing plan to attract buyers